Preliminary Task Evalutation

PRELIMINARY TASK EVALUATION

1) What was the most popular genre in 2009?

COMEDY

Science fiction (avatar) took more money per cinema (makes a lot of money)

HORROR was the 7^th most popular genre in that year

2) What was the top performing title in COMEDY?

HANGOVER

THRILLER was 11^th/17 genres  

3) What was the most comment BBFC certificate issued in 2009?

“15” – 223 released in 2009

There was only 49 “18” released in this year which shows that there wasn’t a lot of money made in the 18 movies and it has a narrow target audience

4) What was the top-performing thriller in 2009 and what was the name of the film?

ANGELS AND DEMONS – making £18.8 million

Only two 18’s broke the £10 million mark for gross profit

5) What age group makes up the largest % of cinema audiences? What is the %?

7 – 34 make up 40% or UK population but make up 60% of cinema audience

18% of this audience went to the cinema at least once a month

40% of 15 – 24 year olds go to the cinema at least once a month

21% of 25 – 34 year olds go to the cinema at least once a month

6) Which age group most commonly downloads films?

1/3 15 – 24 year olds say they regularly download or watch films a month

¼ 25 – 34 year olds say they regularly download or watch films a month

(Thrillers often use HIGH PROFILE actors so they can attract more consumers and generate more money and horrors use LOWER PROFILE actors as they are cheaply made)

Preliminary task evaluation report

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These two images  are blurry due to the 'iPhone' being handheld and not on a tripod causing the scene to look all shaky on screen. 

These are all images of the same location but with different lighting. We didn't realise that the lighting would be so different when we would show it on screen but because it was the preliminary task we realised that this meant for the real 2 minuets we had to make sure that the lighting was the same from every angle we recorded from so that the scenes could look the same.

Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 2 - How does your media product represent particular social groups ?

Video Answer

Question 3 - What kind of media institution might distribute your media product and why ?

Lionsgate would distribute our film, because they are well known for some of there horror/thriller films that they do and at the same time they are a worldwide company who would be able to reach our target audience with ease. With films like 'Dance of the Dead', 'The Blair Witch Project' and 'Drag Me To Hell' which are all '15' movies, we knew that our target audience would be targeted easily if we used Lionsgate.

Lionsgate would also be right as it is well known in many cinemas

which would appeal perfectly for our target audience who visit the cinema oftenly.

     

Question 4 - Who would be the audience for your media product ?

Video Answer

Question 5 - How did you attract/address your target audience ?

I uploaded the video to 'Youtube' and 'Facebook' to see what

people's would be like. We got good feedback via the social networks which were  positive feedback. We then showed the video to people in my college and we got feedback from them telling us the good's and bad's about the first two minutes. 

     

VOICE RESPONSE

VIDEO RESPONSE

Question 6 - What have you learnt about technologies from the process of constructing this product ? (slideshare/imovie)

At the beginning of this task, I was new to the different software's on the Apple Mac.

At first it was easy to get to know how to use as I realised all I had to do was play about with it until i learnt how to use it properly. At the same time looking at online tutorials helped me learn how to edit when my editor wasn't around.
When it came to camera work, I had knowledge from jobs I do outside of school so i was able to hold one, record, play and show others in my group how to use.
The only challenge I had was the storyboard, because I had never drawn up a story board before so it was a challenge but due to the research and planning I done about what storyboards should look like and how to present them, I was able to accomplish this task as I spent time outside of school learning more about storyboards.
The main thing that he me the most was the fact that I have to make time (a lot of time) to be able to learn about new technologies and to teach myself how to use them. At first I decided to just do this when I had lessons but then I realise that I was running out of time and I had to put extra time and effort into this, so I spent most of my time outside of college learning more about what I was doing so that when it came to completing this project, I would complete it with 100%.

It was also brought to my attention that people that blog could blog about ANYTHING or EVERYTHING. When I first started my blog, I realised that it would be a lot of hard work due to the fact then looking at other peoples blogs (professional/amateur) they put a lot of time and effort into it. Blogspot was a new website to me and exploring it and learning more about its features was quite exciting as each time I went on it I learnt something new each time.

The same with Slideshare, I knew about websites like this one but I never actually used it before. It was quite fascinating as it showed me a new way to present different types of media online and this also helped me present my blog in more ways than just the plain old typing. It also allowed my group to help share work more easier than all of us uploading it individually onto our blogs.

Overall, I learnt how to use new technologies at a fast pace and how to present work in different types of way.

Question 7 - Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product ?